Proper Planning And Preparation, Part Two: Ideal Customer Profile
Alright, it’s time for “Proper Planning and Preparation,” part two: building your ideal customer profile. No matter how hot your writing is, it won’t do a lick of good if it isn’t relevant to your...
View ArticleProper Planning And Preparation, Part 3: Writing The Outline
Hey. After a week and a half of furiously typing out research papers, I am now finished my college career, and therefore am finally able to reurn to blogging to finish my three part epic on planning...
View ArticleWriting Copy For Your Own Products: Pros And Cons
As a copywriter, I naturally have some strong feelings about the advice that other copywriting “experts” give their students. One popular piece of advice that I have decidedly mixed feelings about, is...
View ArticleStorytelling In Copywriting: Pros And Cons
Hey everybody. God, I’ve been busy these past few weeks. Finishing college, moving, going back to graduate… … It’s been pretty hectic to say the least. Thankfully, I’ve got everything straightened away...
View ArticleStorytelling In Copywriting, Part 2
Hey guys. In keeping with my promise to finally start writing posts on a regular basis, I’m going to keep you all posted with a continuation of my thoughts on storytelling. This week, I’m going to...
View ArticleVideo Sales Letters: The Way Of The Future?
One of the most hotly debated topics in the world of copywriting today is that of video vs. text. The controversy, it seems, it whether or not video sales letters will ultimately replace long form text...
View ArticleUpcoming Series: Copywriting As A Career
Right now, I’m getting ready to launch a new blog. I’m going to be giving advice on building a freelance career. I’ve been hacking away at this freelance writing thing for several years now, and I...
View ArticleCopywriting As A Career Part 1: Honing Your Skills
OK, so, it’s been… Uh, close to a year since I updated this blog. Since that’s a long ass break at best, or an act of extreme laziness at worst, I feel I should take a minute to explain where I’ve...
View ArticleCopywriting As A Career Part 2: Getting Jobs.
So, you’ve been honing up on your copywriting skills. You’ve written some practise letters for made-up companies. You’ve read the works of Dan Kennedy, David Ogilvy and Joe Sugarman. You’ve spent...
View ArticleCopywriting As A Career Part 3: Building Your Client Base
So, You’re a freelance copywriter. You’ve built up a portfolio. You’ve started a website. You’ve landed some actual clients (real life paying ones!). You’re in the land of milk and honey. The only...
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